Lift Off Distribution is the third largest Red Bull Energy Drink distributor in the U.S. and the exclusive off-premise distributor of Red Bull for Maryland, Virginia and Washington, DC. To enhance its private fleet operations, Lift Off Distribution is using the Descartes Route Planner™ RS solution to achieve higher levels of customer service and greater operational efficiencies by optimizing distribution territories, route plans and delivery frequency across a variety of customers and 7-Eleven stores throughout the Mid-Atlantic region.

By automating route planning, Lift Off Distribution is no longer reliant on manual processes and physical maps. Delivery days are much more tightly managed, and drivers are servicing smaller territories while making more deliveries. Customers appreciate the increase in the company’s delivery efficiency, particularly 7-Eleven, as the Descartes solution has allowed Lift Off Distribution to develop dedicated routes for the chain’s Red Bull deliveries.

Why Descartes for Route Scheduling and Sales Territory Planning?

With Descartes Route Planner RS, organizations that operate their own fleets can improve efficiency and delivery performance through better route planning. Companies use Descartes Route Planner RS to streamline the order fulfilment process by identifying and prioritizing the most profitable routes, orders and customers, and to reduce costs with shorter routes, lower fuel consumption and improved fleet utilization. Companies can also create balanced sales territories and optimal route plans for enhanced sales productivity and improved responsiveness to their customers. 

Route Scheduling Software Increases Fleet Efficiency and Improves Delivery Performance   

Descartes Route Planner RS is a desktop route scheduling and planning solution that helps distribution-intensive companies better balance service levels, delivery costs and asset utilization. The solution evaluates geographic distribution and sales potential for each customer to build optimal territories and delivery plans based on available fleet resources, field personnel and delivery requirements. It enhances performance by optimizing delivery frequency while minimizing route distance and time, and maximizing vehicle utilization and driver productivity. Descartes Route Planner RS supports a wide range of business environments and fully integrates with Descartes’ dispatch and mobile solutions.

 To learn more about Lift Off Distribution, visit .

 Read more about Descartes Route Planner RS and other Descartes solutions for Distribution-intensive Industries.

Written by Andrew Roszko

Senior Vice President of Sales at Descartes