In this feature article for PM Network, Jeffrey Berichon, SVP, Product Strategy at Descartes, discusses the importance of collaboration with customers to drive R&D efforts, citing the company’s ongoing work with its specialty retailer Steering Committee to define and meet their transportation and logistics needs. The article focuses on the importance of technology investments, such as Descartes’ pool distribution solution for transportation and logistics CEOs to capitalize on new opportunities in this growing global market.