New Jersey-based BASF Corporation is the second largest producer and marketer of chemicals and related products in North America. As its business has grown over the years, maintaining excellence in customer service has been a top priority for BASF. Driven by customer demand, the company wanted an automated tracking solution that would provide real-time updates for its bulk truck shipments—and determined the Descartes MacroPoint™ solution was the best fit for its operations.

BASF is now using the freight visibility solution across its supply chain, customer care, sales and logistics business units to improve the delivery reliability and productivity of transportation providers servicing its North American supply chain. The solution allows BASF to easily evaluate delivery reliability information and implement optimization measures. Since implementing Descartes MacroPoint, BASF has seen tremendous improvements in efficiency and customer satisfaction.

Why Descartes for Freight Visibility?

With the Descartes MacroPoint solution, shippers, brokers and 3PLs have a cost-effective freight visibility solution engineered to track ANY shipment they have tendered to a third-party carrier. The cloud-based solution works on any cell phone, with existing in-cab electronic logging device (ELD)/GPS and trailer tracking devices for truckload moves, aggregated status updates across LTL carriers, rail car providers, and other modes to provide real-time location monitoring and tracking, delivery alerting, and event notifications to third parties.

Integrated with a wide range of transportation management systems (TMS) systems, Descartes MacroPoint automates the entire process, eliminating the need for drivers to check in with dispatchers, and for shippers and brokers to check in with carriers. To date, over 1 million drivers and 2 to 3 million trucks in North America are a part of the “Descartes MacroPoint–enabled” network.

Freight Visibility Software Improves Transportation Performance   

The cloud-based Descartes MacroPoint freight tracking solution gives carriers, brokers, logistics service providers and shippers, such as BASF, real-time visibility into shipment status. Organizations can more closely monitor, predict, and manage by exception the real-time movement of all their freight in one portal, and take proactive, corrective action before any potential supply chain disruptions occur. Using this robust, automated solution, companies of all sizes can eliminate the need for time-consuming and ineffective check calls with carriers to ascertain load location details, streamline transportation operations, and improve communication about in-transit freight across the supply chain.

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Written by Dan Cicerchi

Vice-President Descartes MacroPoint Solutions