Modern retailing requires an omni-channel approach. John Lewis was struggling with how to keep service levels high when offering any kind of delivery service to customers. The company was looking for a better way to deliver services than their competitors. In the past they had been adding services and arranging time manually, but that was inefficient and costly as they could not predict or plan for future routes. In addition to this John Lewis wanted to expand its omni-channel business - action was needed. Descartes Reservations™ and Descartes Route Planner™ solutions helped John Lewis by combining shop and web orders with any kind of service a customer would demand. From a simple delivery the next day, to installing a washing machine eight days after the order. In addition, all orders can be combined as well. The real-time dynamic planning solution offers the planners the possibility to integrate orders real time in transport planning.