Tesco has let the store come to the people by creating virtual store. Customers use their smart phone to shop, place items in cart shop just like at the actual store and the items are delivered at home when you arrive there. No more shopping after work, but time to relax!
Consumers can shop where ever they go, without even visiting the store. Even when using public transportation, waiting time becomes shopping time.
The results speak for themselves: new registered members rose by 76% and online sales increased 130%. Homeplus has become #1 in the online market!