Forbes’ Steve Banker takes a closer look at new “content as a service” offerings, like Descartes Datamyne™, that provide companies with a truly end-to-end view of their supply chain by commercializing content external to the enterprise. This may include, Banker explains, the way products are classified and which companies are on denied party lists. In the case of Descartes Datamyne, Banker notes different uses of the data it makes available on import and export trade activity, such as demand forecasting, identifying alternative suppliers of raw materials, or mapping a competitor’s supply chain.