Optimizing Home Delivery: It’s often said that the “last mile” of the supply chain is the toughest. Nowhere is this truer than in retail home delivery─the final step in the supply chain. Stiff competition drives demands for higher levels of customer service combined with pressures to cut or maintain operating costs. Meanwhile, the service demands involved in delivering to the customer’s home contribute to higher costs that must be effectively managed. To win market share, the home delivery service provider must win on customer service. To remain profitable, the home delivery service provider must deliver that service efficiently.