Brand Name Lighting Doubled Amazon Orders with Descartes Sellercloud

Brand Name Lighting is a family-owned ecommerce retailer specializing in electrical supplies, lighting products, contractor materials, and related components. Founded in 2019, the company built its reputation through exceptional customer service and strong fulfillment performance while selling on Amazon. 

As the business expanded, Brand Name Lighting wanted to diversify beyond a single marketplace and grow its ecommerce presence. Managing inventory across multiple sales channels while maintaining inventory accuracy and preventing overselling became increasingly complex. To support this growth, the company implemented Descartes Sellercloud™. 

"After we were fully onboarded with Sellercloud, it was almost like a deer-in-the-headlights moment because I had never had access to so much data in a single, consolidated place."

- Moses Knopfler, Partner, Brand Name Lighting

As Brand Name Lighting expanded beyond Amazon, inventory management became increasingly complex. The team needed visibility across warehouses, Amazon FBA inventory, supplier feeds, and multiple sales channels while maintaining product availability and preventing overselling. 

“Before working with Sellercloud, we sold only on Amazon and we were having challenges adding other marketplaces,” explains Knopfler. 

Inventory planning, replenishment, and purchasing also required significant manual effort, limiting the team's ability to focus on growth opportunities. Managing kits, bundles, and multi-pack products added another layer of complexity because inventory needed to remain synchronized across multiple product configurations. 

Without centralized inventory visibility and forecasting tools, scaling into new sales channels while maintaining the customer experience that fueled the company's growth became increasingly difficult. 

To support its expansion plans, Brand Name Lighting implemented Descartes Sellercloud as its centralized ecommerce operations platform.  

“We use Sellercloud for everything in one place,” says Knopfler. 

Today, purchasing, inventory, fulfillment, reporting, and marketplace management are all managed through a single system. Sellercloud provides visibility across inventory locations and fulfillment channels while helping prevent overselling through inventory controls and FBA inventory allocation. 

“Sellercloud helps us manage purchasing, maintain the right inventory levels, reserve inventory specifically for FBA, and prevent products from being offered on other channels when stock isn’t available. That helps us avoid overselling,” Knopfler explains. 

The platform's reporting, forecasting, and predictive purchasing tools simplified replenishment planning and improved operational efficiency. 

“Predictive purchasing, which is very important to us. And that just cuts out a lot of time and makes it easier for me to focus on new items and existing items and make improvements,” notes Eli Shamon. 

Sellercloud also enabled Brand Name Lighting to expand beyond Amazon by launching additional ecommerce websites and growing its marketplace presence. 

Reflecting on the company's growth, Knopfler notes, “Sellercloud really helped us expand, and we achieved 100% growth.” 

Brand Name Lighting doubled Amazon order volume within three months of implementation. 

The company launched additional ecommerce websites and expanded sales across Walmart, eBay, and other channels.

Centralized inventory management improved visibility across warehouses, supplier feeds, and fulfillment channels. 

Predictive purchasing and reporting reduced manual planning and improved inventory replenishment decisions.