Stoked Ride Shop Strengthened Margins with Descartes Sellercloud

Stoked Ride Shop is a California-based retailer specializing in action sports equipment, including skateboards, longboards, snowboards, and related accessories. Founded in 2007 and headquartered in Torrance, the company serves riders of all levels through Amazon, eBay, and its own ecommerce website. 

As the business expanded across multiple sales channels, visibility into product-level profitability became increasingly difficult. In a margin-sensitive industry, even small costing errors could quickly erode profits. Stoked Ride Shop needed better control, clearer reporting, and a scalable foundation for growth. 

Before implementing Descartes Sellercloud™, Stoked Ride Shop lacked reliable insight into SKU-level margins and bundled product costs. As sales expanded across marketplaces, each channel introduced different fee structures and reporting inconsistencies. Bundles added further complexity, requiring accurate cost roll-ups at the component level. 

Without dependable reporting, the company struggled to quickly identify underperforming products. Capital was often tied up in low-margin inventory, and merchandising decisions were slower than necessary. Manual listing processes across channels added administrative burden and increased the risk of errors.

“Knowing what not to sell is often just as important as knowing what to sell, so we can capitalize where it counts and avoid wasting money in other areas. With Sellercloud, we were able to do that right away. You can see every single SKU, the margins, and which products are profitable and which aren’t.” 

- David Rajewski, Owner, Stoked Ride Shop

Stoked Ride Shop is a Torrance, California-based retailer of skateboards, longboards, snowboards, and action sports accessories. Founded in 2007, the company sells through multiple online marketplaces and its ecommerce website.

To address profitability challenges, Stoked Ride Shop implemented Descartes Sellercloud as its centralized ecommerce operations platform. Inventory management, purchasing, bundling, reporting, and multichannel listings were consolidated into a single system of record. 

“The reason we picked Sellercloud is because of the good bundling. It had very robust bundling and purchasing. We really wanted to track all the costs associated with the products that we're buying,” explains Rajewski. 

With SKU data and bundled components managed in one environment, the company eliminated manual cross-checking between systems. Reporting provided immediate clarity into margins at the product level. This allowed the team to identify which products deserved more investment and which should be phased out. 

Multichannel listing also became more efficient. “We just put in the ASIN, it downloads the data, and then we're able to use that data to post on all these other channels like eBay and our website,” Rajewski shares. 

Greater transparency strengthened accountability across the business. When margins dipped, the team could quickly analyze performance, adjust purchasing decisions, and protect profitability.

Stoked Ride Shop achieved consistent 15% year-over-year growth after implementing Descartes Sellercloud. 

Detailed reporting enabled the team to see margins on every SKU and quickly eliminate underperforming products.

Robust bundling and purchasing tools ensured proper cost allocation across components and kits, reducing profit leakage. 

Automated data downloads and centralized listing management reduced manual work and improved consistency across Amazon, eBay, and the company website.