Beyond the Route:
How Heartland Coca-Cola Transformed Fleet Visibility
Discover how Heartland Coca-Cola modernized its fleet operations to boost efficiency, reduce costs, and deliver service excellence.
Like many beverage distributors, Heartland Coca-Cola saw that limited fleet visibility was driving up costs, reducing driver productivity, and creating inconsistent service levels. But instead of accepting the status quo, they partnered with Descartes Route Execution & Fleet Performance Solutions to take control of their data—and their future.
By integrating real-time route execution, driver engagement, and performance reporting, Heartland turned passive data into proactive decisions—improving driver compliance, reducing equipment spend, and setting a new standard for operational agility.
“If it wasn’t for the reporting we’re getting from [Descartes] Green Mile, none of this stuff would be possible. It’s allowed us to look at our fleet in a completely different way.”
- Curtis Ackerman, Business Process Lead, Heartland Coca-Cola
Research Study Overview:
Key findings from the study show that 57% of consumers are interested in sustainable delivery options, and 99% are willing to reduce their environmental impact. However, 34% are less willing to pay extra for green delivery due to financial pressures, and 37% value both convenience and sustainability equally. This report explores how environmental concerns influence consumer behavior, the effects of inflation on willingness to pay for green options, and how retailers can balance sustainability with cost-efficiency. Learn how eco-friendly delivery can benefit your business and the planet.
Web Seminar Highlights:
What to Expect
Real-Time Visibility
Integrated tracking, telematics, and planned vs. actual reporting to optimize performance
Driver Compliance
Streamlined pre- and post-trip inspections, route start accuracy, and stop tracking
Fleet Utilization
Data-driven decisions to reduce unnecessary equipment purchases
Labor Optimization
Identified and addressed inefficiencies in gap time to maximize driver productivity
Proactive Planning
AI-powered insights to improve service times and support better supervisor deployment
From Insight to Impact: How Heartland Coca-Cola Modernized Fleet Operations
In a commoditized, margin-sensitive industry like beverage distribution, operational visibility can provide a strategic advantage. Descartes empowers distributors to replace guesswork with data-driven decisions, improve route accuracy, and reduce service time overruns.
Descartes offers automated workflows that enhance safety and compliance, solutions to optimize workforce productivity, and flexible strategies to address driver shortages, including non-licensed vehicle options. With these tools, beverage distributors can operate smarter, safer, and more efficiently.
Deliver on time, in full, every time.
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