The Power of a Partner Ecosystem: Insights from Geotab Connect 2025

Key Takeaways from Geotab Connect 2025:

Fleets are facing new challenges – technology is changing the landscape and creates new opportunities for efficiency and growth
Proactive safety programs are a must have to reduce accidents and improving overall safety
Leverage integrated, marketplace solutions to maximize the power of telematics data
AI optimization will play a prominent role in fleet operations through data-driven decision making and supporting sustainability goals.

Why Fleet Solution Partnerships Matter

Managing a fleet involves many moving parts—scheduling deliveries, tracking drivers, maintaining compliance, and ensuring safety. It also requires a seamless combination of fleet solutions and technologies to optimize routes, monitor driver behavior, and improve overall performance. The Geotab Marketplace provides fleets with a curated selection of integrated solutions designed to solve unique operational challenges. By combining solutions like Descartes’ route optimization with Geotab’s telematics, fleets can operate more efficiently and reduce costs.

"Our Partners on the Geotab Marketplace have helped countless customers find solutions tailored to their unique challenges. Every fleet is different, and there’s no one-size-fits-all approach. That’s why the Geotab Marketplace exists—to connect businesses with the right tools to solve their specific problems."
- Robin Kinsey, Associate Vice President, Geotab Marketplace

As a Premier Geotab Marketplace partner, Descartes was excited to showcase how our routing and fleet telematics solutions work together to improve fleet operations. By integrating these tools, fleet managers can:

Optimize routes to save time and money.
Use mobile tools to streamline daily operations.
Improve safety and performance with real-time insights.

The Real-World Impact: SRS Distribution’s Success Story

A compelling success story presented at Geotab Connect highlighted how SRS Distribution—a company with over 4,000 vehicles—has transformed its fleet operations through the combined power of Descartes Route Planner On-Demand and Geotab’s telematics solutions.

To streamline complex delivery operations, SRS turned to Descartes for route optimization, ensuring efficient scheduling for various vehicle types and delivery needs. To further enhance safety and reduce risk, SRS integrated in-cab cameras through Geotab, providing video documentation that safeguards drivers and protects against false claims. In one notable case, a driver was wrongly accused of causing an accident, but telematics data and dashcam footage proved otherwise—saving SRS from costly legal and financial repercussions.

By adopting these integrated solutions, SRS has not only improved safety but also boosted efficiency, minimized risk, and strengthened overall fleet performance. The impact extends beyond accident prevention—demonstrating the tangible benefits of a fully-connected fleet ecosystem.

Read the customer story here.

Key Results:

Driver Speed Reduction: Within three days of activating in-cab audio alerts, SRS drivers reduced speed by 50%, directly improving safety scores and overall fleet efficiency.
Claims Reduction: Implementing in-cab cameras and telematics enabled SRS to lower claims by offering definitive proof to clear drivers when necessary and to ensure the accuracy and safety of deliveries.
Improved Safety and Compliance Scores: Telematics, routing solutions, and photo documentation enhanced safety and compliance, enabling proactive risk management and streamlined SRS’s operations.
Accident Prevention: By leveraging telematics, in-cab cameras, and routing solutions, SRS has prevented an estimated 7 to 8 accidents per month, enhancing driver safety and reducing operational risks.

The Future of Fleet Solutions

Geotab Connect 2025 highlighted how strong partnerships and connected technologies are reshaping the future of fleet management. As the industry becomes more data-driven, integrated fleet solutions—spanning everything from routing and compliance to safety and telematics—are helping fleets automate tasks, gain deeper insight, and respond faster to changing demands.

There’s no one-size-fits-all approach. That’s why a flexible ecosystem of proven partners is so important. When systems work together seamlessly, fleets can streamline operations, reduce risk, and make smarter decisions with confidence. Embracing this connected approach not only improves day-to-day efficiency—it also positions fleets to scale, adapt, and thrive in a rapidly-evolving landscape.

Learn more about how routing and telematics work together in our full article here.