Ecommerce Shipping Software for Small Business: Keeping Pace with Growth

Ecommerce has changed daily life for consumers. As digital transformation grows, shopping from home or office has become easier and friendlier for online shoppers. However, getting the ecommerce equation right is not as straightforward for the average small- to medium-sized business (SMB).

Many SMBs already know how to succeed—focus on a comprehensive approach across multiple marketplaces to maximize visibility. They realize that shipping rates must be kept low to stay cash positive. In addition, to keep track of the top and bottom line, businesses need to stream information into Enterprise Resource Planning (ERP) platforms and other systems.

The challenge is marrying this knowledge with practical application. Simply put, there’s too much information and too many manual, labor-intensive steps. This is further amplified as businesses scale.

SMBs require consolidated information to enhance decision-making and streamline operations. They need technology that can shop rates, ship, track, and integrate with popular ecommerce marketplaces and platforms.

Getting the Ecommerce Equation Right - Image diagramming steps in finding and automating shipping rates, printing shipping labels and automating business processes

SMBs and the Challenges of Ecommerce

Let’s take a hypothetical online business. The company has a clear understanding of its buyer profile, and has successfully reached its target customer. Order volumes are up!

However, processes are manual. As order volumes increase, it becomes clear that procedures that worked previously are no longer effective. Employees are constantly shifting context and focus between multiple marketplaces and carrier systems. Beyond this, copying and pasting from online orders to carrier platforms has substantially drained resources. With higher order volumes, it is also more challenging to efficiently compare rates.

At the same time, customers are calling and emailing to request tracking numbers and shipment status updates. Information transfer is also manual, with an additional cut and paste required to transfer data from online platforms into internal systems.

With these various factors at play, it is more challenging to further scale and explore new opportunities for growth.

It’s clear that technology is needed to solve the problem. Solutions are researched, but some are not the right fit, others are too complex, many require substantial IT bandwidth to deploy, and still others are too costly or designed for large businesses.

How We Can Help: The Small Business and Ecommerce

ShipRush helps businesses get the ecommerce equation right. Our solutions streamline shipping processes for small- and medium-sized ecommerce ventures to enable better customer service and free resources to drive growth.

We enable success by helping customers:

  • Tap multiple marketplaces and consolidate orders in one, intuitive platform.
  • Rate shop in real-time and compare carrier rates side-by-side on a single screen.  
  • Automatically print shipping labels including bulk print functionality and streamlined connectivity to FedEx, USPS, UPS, and other carriers.
  • Ship from a centralized dashboard to consolidate information and eliminate site-hopping to multiple ecommerce and carrier accounts.
  • Apply automated business rules to adjust to unique requirements and standards.
  • Deploy branded emails with automated shipment status and tracking information to drive-up customer service.

And much more including discounted postage, drop-ship capabilities, options to ship via parcel, freight and LTL, and world-class customer support.

For many companies, keeping pace with ecommerce growth is a marathon, not a sprint. The key to winning the race is managing growth with technology that makes sense for business for the SMB.  With consumers demanding more and more from online merchants, getting the ecommerce equation right is critical to succeeding in today’s competitive landscape.

Sign up for a complimentary trial of ShipRush Web. Deployment takes less than 20 minutes. An intuitive set-up wizard helps guide users through the simple installation to get you going fast!

Get started now.

Written by Rafael Zimberoff