PARCEL (p. 26) shares insights from Descartes’ Johannes Panzer on how savvy ecommerce leaders are taking advantage of delivery personas to tailor home delivery to different customer preferences, such as Gen Z and younger Millennial consumers who have high delivery expectations and a low tolerance for mistakes.
PARCEL Magazine [p. 26]: Winning Gen Z Hearts, Minds, and Wallets: Using Delivery Personas to Master Last-Mile Performance
Posted Sep 03, 2025
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