Strategic Route Planning: Blueprint for Profitability


In the current climate of intensifying customer expectations, and competitive pressure to differentiate service offerings, companies are faced with the challenge of executing delivery at an unprecedented level of efficiency and services.

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Strategic Route Planning: Blueprint for Profitability

While the world is getting more dynamic, many distribution-oriented companies are struggling to keep up with the change and continue to bleed profits and deliver inferior customer service through the use of obsolete and inefficient master or static routes.

Planning master routes manually is a very complex and time-consuming undertaking. As a result, re-planning of routes does not happen as often as it should, compromising efficiency and customer service.

  • Is your organization failing its customers with inefficient master routes that haven’t been updated in years?
  • When is the last time you performed a delivery network re-route?

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