Thanks to Descartes' EDI, No Fairytales can invest time and resources in optimization

At the beginning of 2023, scale-up No Fairytales chose Descartes’ EDI to automate the ordering process. The customer base – retailers in the Netherlands and Belgium – required communication via EDI. Meanwhile, the entire process with orders, invoices and DESADV runs via EDI. This frees up time to further optimize the supply chain.

“Thanks to the use of EDI from Descartes in our order process, everything now runs faster and more efficiently. At No Fairytales we are convinced that we have chosen a future-oriented solution that supports our growth.”

Pieter Verspeek, Supply Chain Manager

As a startup with a small team, the entire ordering process from orders to invoicing was initially carried out manually. Over time, market momentum created a need for automation. No Fairytales wanted to become a supplier to major retailers. In order to achieve this, as a company you must meet the requirement of retailers to send orders and invoices with EDI. That is why No Fairytales made the choice to set up an EDI connection with their customers. The goal was to automate all manual messaging of all customers via EDI.

Pieter Verspeek, Supply Chain Manager says: “After issuing a tender, Descartes was chosen because of the combination of expertise, the Descartes Global Logistics Network™ (Descartes GLN™) with thousands of international trading partners and the cost structure. At No Fairytales we are convinced that we have obtained a future-oriented solution.”

The team got to work and in a few months all order traffic from approximately all customers was set up via EDI (orders, invoices and DESADV messages). In addition, No Fairytales has also made a connection with a distributor who receives their orders via EDI and then sends the orders to customers. The distributor can now also send the DESADV directly to the customers via EDI.

The introduction of EDI into business processes has been important to reduce manual work and have more control, but also to enable company growth. In addition, there is of course the time savings thanks to automation, which in turn allows the organization to focus on other aspects of the business.

No Fairytales is very pleased with the collaboration with Descartes: everything went smoothly in terms of timing and expertise, both on the coordination side of the tender and on the implementation process.

Thanks to EDI there is room for further process optimization.

The order process is faster and more efficient thanks to automation.

By removing manual work, the focus can be on other aspects of business operations.

With EDI, No Fairytales has been able to profile itself as a retail supplier and growth is within reach, for example in other regions.