What is the difference between load matching and digital freight matching?

Generally speaking, load matching is the process of matching unassigned loads to carriers that have available capacity. Where load matching can be accomplished through manual processes (phone calls, faxes, etc.), digital freight matching is the process of matching shipper demand for carrier/trucking capacity using mobile-friendly technology solutions, which are usually web or cloud based.

Load matching tends to refer to a tactical, ad hoc process where individual loads are matched to carriers that have capacity to carry them. Capacity sourcing is a more broad-based approach, encompassing both individual load coverage and the strategic sourcing of carriers to cover volumes on lanes on an ongoing basis.

Load matching software can help you quickly match drivers and shippers/carriers. It can greatly reduce the amount of time-consuming manual steps you have to go through and ensure that loads are moved quickly, efficiently and cost effectively.