eDelivery.net: “Direct” has road blocks: Overcoming the D2C logistics challenge

oday’s modern shopping experience no longer relies upon a supplier, retailer and customer. Nespresso, for instance, has built its brand based on cutting out the middleman and selling coffee pods directly to customers and, in recent years, other organisations are starting to follow suit. In 2019, the direct-to-consumer (D2C) market is growing exponentially, with products from mattresses, to eyeglasses, to razors and shampoo all available to be ordered online and shipped directly to the customer. As a result, consumers want more convenience in the purchasing process, and have developed ever-increasing expectations and demands of producers, suppliers and retailers.