Schweppes Belgium, an international soft drink producer, optimizes its beverage distribution process with dynamic route planning software.

Challenge: Manual Processes Were Time Consuming and Inefficient

Before Schweppes switched to Descartes’ route planning software, they managed their distribution process manually. This was time consuming and very inefficient. “We needed a more professional and automated solution as we were wasting a lot of time and money as a result of manual planning,” says Bernard Baugniet, Traffic & Warehouse Manager at Schweppes Belgium.

Solution: Leveraging Advanced Route Planning and Optimization Technologies

With a seasonal peak in the summer months, Schweppes consistently commits to deliveries within 48 hours, on the basis of orders received by fax, e-mail, Electronic Data Interchange (EDI) or phone. As soon as an order is put into the system, data is imported into Descartes route planning software, which then optimizes planning and delivery needs for the day.

The solution provides delivery instructions for each vehicle and sends data back to the order management system for approval. The shipping tickets are printed and the agenda for loading and delivery is issued. Although Schweppes guarantees 48 hours delivery, reality is that the delivery timeframes are much shorter, And vehicles are fully loaded, so the dispatcher can evaluate if there are any problems and solve them quickly.


Accuracy and Predictability
Descartes’ route planning and optimization software can manage daily planning, improve service delivery, provide real-time visibility- and help control transportation costs.

“Descartes’ route planning solution offers many advantages, including saving time and money. The distribution plan is much more accurate, reducing the number of vehicles needed to complete the deliveries. We do not have to deal with planning surprises concerning delivery: if the Descartes route planning software determines that 20 routes are necessary, it is correct and everything goes as planned,” says Bernard Baugniet.

Success Story



Strategic Route Planning: A Blueprint for Profitability

In the eBook, we’ll explore how best practices of an ongoing strategic routing process and regular delivery network re-routes can increase distribution efficiency and reduce costs, while keeping your customers and drivers happy.


Route Planning and Optimization:

The industry’s most complete suite of sophisticated planning capabilities that enable a broad range of industries to create optimal daily, same-day and multi-day routes.


Food & Beverage Resource Center

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